Bench Players – Episode #12 – Sandoval Agency

Bench Players – Episode #12

Standardization is Killing Creativity

In the industry of marketing and advertising there is no hard-and-fast rule to getting the results that you want. All creative work should be rooted in strategy, and strategy is never a template or formula that can be applied to every client, brand or audience. Instead, it’s a framework to create from. So with that being said, there is no cookie cutter approach to client work or creative projects. 

Now more than ever consumer’s bullshit meters are fine-tuned and they know when they’re being manipulated. The biggest mistake you can make in any creative industry really, is believing that if you follow a formula, you’ll be guaranteed success. It’s a myth. We’re in the business of people, brands want to build long term relationships with their audiences, and using a formula won’t help you create those authentic relationships you need for success. 

In this episode of Bench Players, the guys discuss this idea that one size does not fit all, that strategy needs to be adapted to each client, brand and audience, and the countless ways that standardization is killing creativity. Most importantly they give advice and tips to avoid this formulaic approach to your work.