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John Wick: Chapter 4

The PROJECT

Lionsgate’s “John Wick: Chapter 4” is the 4th installment in the John Wick Franchise. As the newest addition to the John Wick story, we knew that this film would already have a dedicated fan base/audience. Our goal with this campaign was to create excitement around a well loved franchise by connecting its release with Valentine’s Day.

The SERVICES

  • Social Strategy and Content
  • Copywriting
  • App Design and Development
  • Art Direction/Design
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The Story

With the price on his head ever increasing, legendary hitman John Wick takes his fight against the High Table global as he seeks out the most powerful players in the underworld, from New York to Paris to Japan to Berlin.

As this is a beloved franchise, we wanted to ensure that we stayed true to the story and theme of John Wick.

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The Strategies

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PROVIDE fans the chance to integrate John Wick into their daily lives, with V-Day cards they can send to family and friends.

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LEVERAGE the John Wick Brand

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HIGHLIGHT the films key characters, as well as some new additions, giving fans a peek at the main players.

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Showcase the film's intense action scenes, to appeal to John Wick and action film fans

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Reinforce the playful yet mysterious feel of the films with the copy

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