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Juan Gabriel and TikTok

The PROJECT

Launch a new TikTok account for Juan Gabriel to share his legacy, story, and music with new generations in the US and worldwide.

The SERVICES

  • TikTok Content
  • Community Management
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The Story

Juan Gabriel was among Latin America's best-selling singer-songwriters, having sold over 100 million records worldwide. His 19th studio album, Recuerdos Vol. II is reportedly the best-selling album of all time in Mexico, with over 8 million copies sold. During his career, Juan Gabriel wrote around 1,800 songs performed by him and many other artists.   

Despite his death on Aug. 28, the remarkable story of Juan Gabriel lives on.

So how do you keep a famous artist's legacy alive, especially with new generations?  

Create relevance.

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The Strategies

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EXPAND the Juan Gabriel global and US audiences on TikTok, focusing on younger fans.

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INCREASE fan affinity to create a robust and dedicated audience. 

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CREATE relevancy and a connection with modern pop culture.

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SHOWCASE the personality of Juan Gabriel -- his warmth, humor, and affection for fans.

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CREATE a specific voice and tone for TikTok that considers the young fans on this channel, maintaining respect for Juan Gabriel but keeping it slightly humorous and relaxed.