Daniel Habif Inquebrantables Case Study

The Story

Collaborating closely with Daniel Habif and his dedicated team, our agency embarked on an immersive partnership to create a dynamic and cohesive campaign for the release of Inquebrantables. With a relatively short campaign timeline, our primary goal was to generate widespread awareness, foster deep engagement, and drive conversions across various social platforms, both through organic and paid social media efforts. Maintaining consistency with the unique aesthetic and messaging of Daniel Habif's brand became a key focus, ensuring a seamless and compelling experience for audiences across all touchpoints, whether digital or offline.

"What doesn't challenge you doesn't transform you either."

― Daniel Habif, Unbreakable

The Strategies

Identify
through market research, the key demographic that resonated with Daniel Habif's message and writing style. By understanding their preferences, interests, and media consumption habits, we crafted tailored marketing strategies to reach and engage this specific audience.

Develop a diverse range of content to capture the essence of Inquebrantables and Daniel Habif's powerful message. This included visually striking graphics, compelling video snippets, and thought-provoking quotes. Our content aimed to evoke emotions, spark curiosity, and provide a glimpse into the transformative journey readers could embark upon with the book.

Establish a strong online presence for Inquebrantables, we utilized various social media platforms, including Facebook, Instagram, Twitter, and YouTube. Through engaging storytelling, interactive Q&A sessions with Daniel Habif, behind-the-scenes glimpses, and highly shareable content campaigns, we fostered a sense of community and encouraged active participation from readers.

Drive traffic to purchase the book: To achieve our campaign goals, we implemented a two-pronged approach utilizing both organic and paid social media tactics. Organic efforts encompassed crafting compelling content, engaging with the audience through meaningful conversations, and leveraging the power of social media influencers and Daniel Habif's own platforms to generate authentic buzz. Simultaneously, we strategically allocated a portion of our resources towards paid social media advertising, utilizing precise targeting, captivating visuals, and compelling ad copy to reach a broader audience and drive conversions.

Leverage the influence and credibility of prominent thought leaders and influencers in the self-help and motivational space, we forged strategic partnerships. These influencers shared their personal experiences with the book, created dedicated content, and actively promoted Inquebrantables to their engaged followers, amplifying the reach and impact of our campaign.

Engage the Audience with Book Launch Events: We organized a series of exclusive book launch events in collaboration with Grupo Nelson and HarperCollins México. These events provided an opportunity for fans and readers to connect with Daniel Habif in person, hear him speak about the book's themes, and get their copies autographed. The events generated excitement, generated media coverage, and contributed to the overall visibility of Inquebrantables.

The Execution

Social Graphics

Website

The Results

As a result of our strategic campaign, Inquebrantables soared to great heights. The book garnered widespread attention and acclaim, quickly climbing the bestseller charts in Mexico and Latin America. The impactful content we created resonated deeply with readers, inspiring personal growth and fostering a sense of empowerment. The strategic partnerships with influencers and thought leaders amplified the book's reach, attracting a diverse audience and igniting meaningful conversations around its themes. The successful book launch events further solidified Daniel Habif's connection with his readers and generated positive word-of-mouth buzz. Ultimately, the combined efforts led to exceptional sales figures, establishing Inquebrantables as a powerful and influential literary work in the self-help genre. Our agency's strategic approach and creative execution played a vital role in propelling Daniel Habif's book to extraordinary success, while empowering individuals to overcome challenges and live unbreakable lives.

Since its release in November of 2019, Inquebrantables has sold +100,000 copies across USA, Latin America and Europe.

Paid Media Results:

Our multi-platform digital campaign for Inquebrantables yielded exceptional results, exceeding expectations and generating a tremendous impact. Over the course of the 5-month campaign, the book received a staggering 10 million impressions across Facebook, Instagram, Google, and YouTube. This extensive reach allowed us to connect with a vast audience interested in personal growth and motivational literature.
Moreover, the strategic placement of ads and compelling messaging drove nearly 120,000 link clicks, directing users to the online platforms where they could purchase Inquebrantables. This high engagement and conversion rate demonstrated the effectiveness of our campaign in generating interest and motivating individuals to take action.
By strategically leveraging the power of digital advertising on popular platforms, we successfully raised awareness, built excitement, and fueled the demand for Daniel Habif's Inquebrantables. The campaign's meticulous planning, compelling content, and targeted approach resulted in a resounding success, with the book achieving remarkable sales figures and leaving a profound impact on readers seeking personal growth and transformation.